Founder’s Story
Mrinal Welfare Foundation began with a simple but powerful realization. After leaving her corporate role as a research analyst and moving to Goa in 2023, Ruptrishna Choudhury found herself searching for deeper purpose and direction. What she encountered instead was a silent crisis—Goa’s beaches and communities struggling under mountains of glass bottles, plastic waste, and aluminum cans discarded every single day.
Witnessing this environmental decline profoundly moved her. Determined to create meaningful change, she immersed herself in research and on-ground work, eventually discovering a sustainable way to close the loop for glass waste. By collecting discarded alcohol bottles and converting them into cullets and eco-friendly construction sand, she introduced a circular economy model that transforms waste into valuable resources—reducing landfill pressure, carbon emissions, and the need for river sand.
This initiative became the foundation of her broader mission to build a regenerative system for glass, aluminum, and plastic waste, ensuring that nothing ends up polluting Goa’s natural beauty.
Alongside environmental impact, Ruptrishna’s journey revealed deep social challenges—underprivileged children in tourist-centric regions lacking access to quality education, and local women with limited opportunities for dignified employment. These realities strengthened her purpose: to uplift both the environment and the people who are part of it.
Founded in memory of her late father, Mrinal Welfare Foundation reflects her commitment to sustainability, community empowerment, and long-term transformation. Her story is one of courage, compassion, and the belief that one determined individual can ignite change that inspires many.